March 9 - March 11, 2021

The Transformational Virtual Leadership Summit for Contractors

Every company has leadership. But not every company has the right leadership. Leadership that can bring out the best in every member of the team; that can get a whole organization bought-in and working toward collective goals; and that can guide the business through a storm when need be, coming out stronger and better-prepared for success on the other side. Attend LEAD2021, the must-see virtual leadership summit, and learn the right leadership strategies that have guided some of the most successful organizations and most accomplished champions.

Brought to you by

Providers of the Franklin HVAC University

The ultimate training platform for HVAC
business leaders and their employees

Register today to hone your leadership skills and learn proven strategies that will help you lead your company to new heights.

Agenda

Tuesday - March 9
10:00AM - 12:15PM PST (1:00PM - 3:15PM EST)
Wednesday - March 10
10:00AM - 12:15PM PST (1:00PM - 3:15PM EST)
Thursday - March 11
8:00AM - 10:00AM PST (11:00AM – 1:00PM EST)

10:00AM - 10:45AM PST (1:00PM - 1:45PM EST)

Opening Keynote

RELENTLESS: From Good to Great to Unstoppable Presenter: Tim Grover Bestselling Author of RELENTLESS: From Good to Great to Unstoppable
Since 1989 when he began working with Michael Jordan, Tim Grover has set the standard for performance and mental toughness training worldwide. Internationally renowned for his work with iconic champions such as Jordan, Kobe Bryant, Dwyane Wade and elite business leaders around the globe, he is the preeminent authority on the art and science of achieving mental and physical greatness.

Tim’s message on achieving mental toughness and the relentless pursuit of excellence has inspired the greatest winners of our time, and now he shares that philosophy with high achievers who want to take their businesses, management teams, leadership groups, teams, and employees to the top, and understand the killer mindset of the pros so they can apply it to their own success, get to the next level, and keep going.

If you crave becoming more powerful in your life, if you want to control your own success and stop holding back, if you’re addicted to winning and you want more, if you want to understand how champions use their power to dominate... Tim Grover can show you how to become RELENTLESS in everything you do.

10:45AM - 11:30AM PST (1:45PM - 2:30PM EST)

Gary Elekes, Drew Cameron & Weldon Long

Sales Accountability: Aligning Responsibility with Results
Speaker Elekes Gary Elekes President, EPC Training & Co-Founder, iMarket Solutions
Speaker Cameron Drew Cameron President, Flow Odyssey and Energy Design Systems, LLC
Speaker Long Weldon Long New York Times Bestselling Author & Contracting Business Expert
Owners and managers look to their technicians and salespeople to increase sales and profits from the opportunities created by marketing, advertising, and operations. When the results don’t match the desired company objectives, owners and managers wonder why and ask their people to work harder. When results still don’t manifest into reality, they want to hold their people responsible. The challenge in business is that everyone has shared responsibility for results; the reality is that undesirable results come from a lack of proper task description, assignment, ownership, and accountability.

In this session, Gary, Weldon, and Drew will share real-world stories and solutions for company leadership to disseminate shared responsibility for results and get their people to understand taking personal accountability and ownership in their contribution to results through task-completion. Results are team-oriented, and ownership is personal. Get the alignment correct, and the results will follow.

11:30AM - 12:15PM PST (2:30PM - 3:15PM EST)

Mark Matteson

The Value of Becoming a Learning Organization Presenter: Mark Matteson International Speaker and Bestselling Author of 15 Books
The best contracting companies in the world don’t simply crack the secret to success and then stay the course forever. They become learning organizations that adapt processes, strategies and policies they learn from their own business and their competitors in order to remain on the cutting edge. They turn retired star employees into teachers, commit to ongoing education and borrow boldly from the absolute best in the business.

In this session, Mark Matteson will lay out some of the most powerful strategies associated with the most successful learning organizations in the industry, including how to adapt on-site training to the new age, why repetition is so important in development, and how to embrace the Zoom webinar era. In addition, you’ll walk away with answers to questions crucial to contracting success, like:
  • What percent of your profit should go to education?
  • What is a CLO (chief learning officer) and how can they help?
  • How can you affordably build a corporate library?
  • How many hours of education per year per employee?
  • What is Your ROL (return on learning)?
  • How can you find your Swen Nater?

10:00AM - 10:45AM PST (1:00PM - 1:45PM EST)

Ellen Rohr

The UN Team: Growing Your Empire from the Ground Up Presenter: Ellen Rohr Author, Media Personality, and President of Zoom Drain and Sewer, LLC.
At so many companies, the owner gets jammed up. You know what needs to get done. There’s just not enough time, energy and money to get it done. Sound familiar? The obvious answer may be to recruit a general manager or a service manager who could lighten your load. However, that hire often disappoints, and you may find yourself right back where you started... wearing all the hats, and wearing yourself out. Let’s flip it! Ellen Rohr shares her approach for growing leaders – and your empire – from the ground up. What does it take to develop successful project management at every position in the company? How do we clarify positions, expectations and processes so that those who move into leadership are successful? Ellen offers a street-smart strategy to leverage your team, create careers – not just jobs - and “gas pedal” your sales and profits.

10:45AM - 11:30AM PST (1:45PM - 2:30PM EST)

Larry Winget

The Practical Application of Success Presenter: Larry Winget Bestselling Author, Television Personality, Social Commentator and International Acclaimed Speaker
While most speakers focus on the philosophy of successful leadership, selling or service, best-selling author and internationally renowned speaker Larry Winget talks about how success works in the real world. It's not all about what you know, it's about what you say and do when your customer is standing in front of you, or talking to you on the phone, or when your employee needs the right guidance, right NOW! Larry Winget talks about the real world like no one else!

11:30AM - 12:15PM PST (2:30PM - 3:15PM EST)

Closing Keynote

Contractors’ Cold Hard Truth Kevin O'Leary Top Business Speaker, Respected Investor, Author, Venture Capitalist, and Star of ABC’s Shark Tank Reality Show
Kevin O’Leary describes his incredible journey, from his sometimes difficult childhood to the way he built his first company, managed personal pressures, and ultimately achieved remarkable success. His advice is engaging and practical and will particularly resonate with contractors of all company-sizes who are working to become the best leaders and business-owners that they can be. Topics cover business, money and life, including: How to turn your passion and talents into a more profitable venture; building a dream team; transforming adversity into opportunity; and making and growing your business – and your money.

8:00AM - 10:00AM PST (11:00AM – 1:00PM EST)

Weldon Long

Next Level of Profit Presenter: Weldon Long New York Times Bestselling Author & Contracting Business Expert
Convert Your Company’s Brand Equity Into More Cash
When you started an HVAC business, you had many of the same goals as any successful entrepreneur. One common goal was to increase the level of your company’s brand equity. The value of your company’s brand equity is determined by consumer perception of and their experiences with your brand. Your company’s brand equity in your marketplace is often the difference between being successful or not.

If you agree that your company’s brand equity is one of the most important business assets you have, then you don’t want to miss any opportunity to harness that equity. Because when you harness brand equity, it can help drive more sales and profitablity.

Please accept our exclusive invitation to participate in an exciting and motivating opportunity.

“The Next Level of Profit”

Meet New York Times best selling author Weldon Long, author of “The Upside of Fear,” “The Power of Consistency” and “Consistency Selling.” Weldon will explain how “fear” prevents HVAC entrepreneurs from achieving the desired outcome for themselves and their families every day. He will provide guidance on how to change many things that might prevent you from achieving the business success you deserve.

After defining the items holding you back from success, EGIA Contractor University will present several proprietary business tools available to select HVAC dealers. These tools are designed to help train and develop the capabilities of your entire team. The EGIA Contractor University has established itself as one of the premier HVAC Development organizations in the industry with state-of-the-art learning management systems and impactful regional and national conferences and events.

Discover the benefits of Private Label Plus, a program offered by Goodman Distribution, Inc. Learn how many of the largest HVAC dealers in the country have utilized this program to increase their brand equity in the marketplace, while at the same time increasing their overall profitability. Private Label Plus is a program that offers you an exclusive opportunity to create your brand of HVAC systems. Find out how to stand apart from competitors and position your company as a leader in your local marketplace.

Presenters

Kevin O'Leary
Top Business Speaker, Respected Investor, Author, Venture Capitalist, and Star of ABC’s Shark Tank Reality Show
Tim Grover
Bestselling Author of RELENTLESS: From Good to Great to Unstoppable
Larry Winget
Bestselling Author, Television Personality, Social Commentator and International Acclaimed Speaker
Drew Cameron
President, Flow Odyssey and Energy Design Systems, LLC
Gary Elekes
President, EPC Training & Co-Founder, iMarket Solutions
Weldon Long
New York Times Bestselling Author & Contracting Business Expert
Ellen Rohr
Author, Media Personality, and President of Zoom Drain and Sewer, LLC.
Mark Matteson
International Speaker and Bestselling Author of 15 Books

Register Now

Free Registration Provided by Franklin

Franklin Private Label Plus is covering the registration fee (normally $99/person) to LEAD2021, making it available for FREE to all Franklin PLP dealers and staff on a first come, first served basis. Free registrations are limited and will run out so don’t wait to register!


About the Franklin PLP HVAC University Powered by EGIA Contractor University

LEAD2021 is brought to you by EGIA Contractor University, providers of the Franklin PLP HVAC University, the industry’s most powerful training solution for HVAC business owners and their employees. Franklin PLP HVAC University allows HVAC business owners and management to provide ongoing training for their entire company easier and more cost-effective than ever before. Members receive access to an un-paralleled collection of online & in-person training around:

  • Business Leadership
  • In-Home Sales
  • Technician Communication
  • Customer Service Excellence
  • Financial Management
  • Pricing for Profit
  • Marketing & Lead Generation
  • Service Agreements
  • And so much more

Contact Us

Questions? Call us at 866-502-2021

or email us at events@egia.org

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